Strategy
Determining what should be built.
NovaStrum
A technology studio building digital products, intelligent systems
and experiences for the next generation of businesses.
Technology & product studio
House of technology
A technology studio building digital products, intelligent systems
and experiences for the next generation of businesses.
Technology & product studio
Determining what should be built.
Determining how it works and how it looks.
Building the technology.
Making it smarter with AI, automation and data.
Four stages, in order. Every project moves through all of them — the difference is how much of each it needs.
Retrieval systems, document intelligence and AI-powered products built on real architecture rather than a wrapper around an API. Embeddings, vector search, knowledge bases, model orchestration and evaluation — with the guardrails and human review that keep the output trustworthy.
SaaS platforms, web applications and internal systems — from product definition and architecture through to a running, maintained product. Authentication, role-based access, databases, billing and dashboards, deployed on modern cloud infrastructure with monitoring in place.
Storefronts built for how a business actually sells. Custom Shopify and headless commerce, B2B and wholesale structures, payment and courier integrations, catalogue architecture that stays manageable — and the performance, technical SEO and analytics that decide whether any of it converts.
The work that happens after the sale. Connecting the tools a business already runs on — CRM, storefront, inbox, spreadsheets — so orders, leads and documents move between them without anyone re-typing anything. Workflow automation, API integrations and automated reporting.
Identity, typography and colour systems designed to survive contact with production. Delivered as tokens and components, not a PDF — so what gets designed is what gets built, and it stays consistent as the product grows.
Every capability listed here is demonstrated in the work below. Beyond launch: maintenance, security updates, monitoring and continued development.
Adapting the AI legal platform to fit exactly how our firm works, and the direction is really promising. He clearly understands the legal side as well as the technology, responsive and easy to work with, and I’m genuinely excited to see it in action with our team.
I didn’t want another template that looked like every other store, and he delivered exactly that — a completely custom Shopify storefront that feels premium and truly ours. Beautiful, easy for customers to shop, and the brand feels so much more established.
Our store needed to do things Shopify couldn’t do on its own, and he made it happen. Customers can choose between different couriers at checkout, payments are seamless, and so much of the manual order work is now automated. It has saved us a huge amount of time.
Understood what I wanted before I could even put it into words. My website finally feels like me, and connecting my book sales straight into the site made everything simpler for my readers. The whole process was easy and completely stress-free.